It’s free for brands to use and only charges a small listing fee for spaces.
While many people are quick to call popups spam or invasive, they’re still a fairly efficient form of advertising.A popup is a window temporary lease that appears on a website while someone is browsing, commonly for advertising purposes, but also to show errors and notifications or sign-up forms. They’re often added to a site with a piece of setup code that’s inserted into the HTML.
As a result, they’re a very common feature of the web; despite their controversial origins, they continue to be used by thousands, if not millions, of websites across the world.
The popularity of K-pop has been largely due to the music’s incredibly high level of production, an “in-house” method of studio production that creates musical hits the way assembly lines churn out cars, and a highly stylized and polished aesthetic. In addition, the genre’s popularity has been fueled by the fact that it’s accessible to consumers on a global scale and is highly visible in media.
With all this in mind, it’s no wonder that so many retailers are looking for ways to bring their products to a new audience through popup shops. These short-term experiences give retailers the opportunity to engage with customers face-to-face and get real-time feedback on their products and services.
This allows them to make adjustments before committing to a full-scale rollout or adjusting their brand image to fit a specific audience. For example, beauty and skincare brand Glossier hosted a series of popups throughout 2022 to showcase its products in unique settings and give visitors an experience that’s different from their typical purchases at the grocery store.
Other brands have opted for more immersive popups that allow consumers to interact directly with their products. In the case of food trucks, this can be as simple as having a sample stand where consumers can try the product and ask questions. For e-commerce businesses, this might mean creating a virtual showroom where visitors can handle and test out their products.
It’s important for retailers to avoid inundating users with popups for the sake of boosting short-term metrics. It’s best to use them sparingly, and make sure they’re optimized for mobile UX. If possible, it’s better to opt for a nonmodal popup that isn’t visually dimmed; these can be easier to navigate and don’t interrupt a user’s flow through your website. Otherwise, a more traditional banner at the top of the page will allow you to ask for email addresses or other contact information without interrupting your users’ experience. This is the most common type of popup, and it can be effective when used correctly. However, it’s important to keep in mind that users don’t like to be interrupted,
especially
by an ad they don’t even want to click on. Ultimately, it’s up to the brand to determine how much they’re willing to sacrifice their user experience in order to collect data or
encourage a desired conversion